Marketing Your Music in the Digital Era

"Making it" in the music industry has changed dramatically over the last 20 years. These days, with so many online mediums at our fingertips, musicians no longer have to wait to be discovered. They can take charge of their music career and put their music in front of the right people all from behind a computer screen. The digital revolution has changed the playing field for everybody in every market. The same tactics that turn small-time startups into multi-billion dollar companies can work just...